How’d they do that?
How did Rite Sign International convert 150 existing Rite Sign trivisions and replace 60 older, non Rite Sign trivisions to the new industry standard Dry Posting process in less than 3 months? Easily, of course!
When Pattison Outdoor’s Vancouver operation decided to convert their entire trivision plant to Dry Posting, Rite Sign International was there to do the job. And due to the inherent savings in Rite Sign’s specially designed Dry Posting system (uses no glue or adhesives) the entire conversion will pay for itself in no time at all.
This job had to start with some pretty clever planning. Advertisers on the existing trivisions were in the middle of campaigns and any lost advertising time would have to be credited back to Pattison’s clients! Each change was carefully charted by Pattison Outdoor and done seamlessly to the viewing public. Working closely with Media Maintenance (a division of the Grant Sign Group) the whole process was completed in less than 3 months from start to finish.
Due to storage issues, inventory for the conversion was sent to Vancouver in shipments of 20 signs at a time. This allowed MMI to begin conversions while using only a fraction of their floor space to assemble the units.
As the first units arrived in Vancouver, the trivision blades were assembled on tables. Assembly included sliding in the track on all three sides of the louver and screwing on the bottom retainer.
After the lower retainers were installed, the louvers were fitted with a special locking device. This device locks the louvers into the top and bottom retainers to prevent accidental removal or theft of the louvers. Rite Signs is the only tri-vision company to offer this important feature.
As the louvers are being assembled, new posters are being prepared for installation. Because Pattison’s trivision plant is paper only (vs. PVC), Rite Sign and Pattison had to develop a way to convert standard paper posters into a material that could easily and economically be used in a Dry Posting System.
The first step in this process is to assemble the paper poster on a table. The top and bottom section of each poster are taped together using a special waterproof double sided tape. The next step is to hot laminate the back of the two posters into one single piece, using a laminate specially designed by Rite Signs for this process.
Rite Signs International offers two methods of slitting posters to fit into their Dry Posting system. A very economical manual cutter is available for smaller operations. For larger operations an automated cutter is used. The automated process can slit posters at a speed of 100 sq. ft. per minute.
Proper slitting of the material is critical to the final appearance. To make the finished product look just right, Rite Signs designed the cutters to remove the gap between the slats. If this is not done, transition between sections may appear stepped or jagged. Rite Signs is one of a few companies offering this option. After the posters are slit, they are rolled up and are now ready for posting. The new sign louvers are put in place and the new copy simply slides into position.
Finished posters ready for installation
The new blades are put in place and the new copy is slid into position.
The entire posting time per unit can now be done in less than 20 minutes. The cost savings to Pattison Outdoor is over $100 per poster. Total investment payback is only 6 months. Future savings for Pattison’s Vancouver market is estimated to be over $500,000 per year. And to the delight of clients, virtually all flagging has been eliminated.
How did they do that? The Rite way of course!